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What I love about advertising and creativity that they could transform people, change behavior, build businesses, and shape society in a way that nothing else can! and as I believe that creativity is extraordinary, it could come from anywhere to make things look good, sound good, taste good, but it has to feel good as well, they have to have some sort of impact on humanity.
That's why I love to make work that makes people's lives better! by creating the unexpected from the original.