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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Oral-B Electric Toothbrush - Demo Video

15.000 € Animazione - Video

Oral-B Electric Toothbrush - Demo Video

In a demo video, convince Japanese female consumers that the Oral-B electric brush, with its round head and unique technology, is not just a more convenient way of brushing your teeth, it is an absolute necessity!

Oral-B Electric Toothbrush - Print

7.500 € Design grafico - Illustrazione

Oral-B Electric Toothbrush - Print

In a poster, convince Japanese female consumers that the Oral-B electric brush, with its round head and unique technology, is not just a more convenient way of brushing your teeth, it is an absolute necessity!

Always Origami

3.500 € Design dell'etichetta e del packaging - Design grafico

Always Origami
419Sfidanti
116Partecipanti
171Media proposti
126Media accettati

Ariel Family

5.000 € Illustrazione - Scrittura creativa

#ArielAceLaundry
Ariel Family
541Sfidanti
101Partecipanti
146Media proposti
102Media accettati

Vidal Sassoon - Pack

20.000 € Design dell'etichetta e del packaging

Vidal Sassoon - Pack
566Sfidanti
89Partecipanti
162Media proposti
88Media accettati

Tampax - Small & Powerful

2.500 € Illustrazione - Scrittura creativa

eYeka Express
Tampax - Small & Powerful
260Sfidanti
81Partecipanti
145Media proposti
75Media accettati

Whisper - Skin Love

7.500 € Illustrazione - Scrittura creativa

Whisper - Skin Love
287Sfidanti
93Partecipanti
161Media proposti
61Media accettati

Ariel - The Challenge

15.000 € Video

#ArielAceLaundry
Ariel - The Challenge
440Sfidanti
39Partecipanti
42Media proposti
25Media accettati

ACE - Convenience

5.000 € Design grafico - Illustrazione

#ArielAceLaundry
ACE - Convenience
400Sfidanti
87Partecipanti
140Media proposti
52Media accettati

Downy Sensitive

2.700 € Illustrazione - Scrittura creativa

eYeka Express
Downy Sensitive
253Sfidanti
50Partecipanti
116Media proposti
53Media accettati

Tampax - Form Fit

2.500 € Illustrazione - Scrittura creativa

eYeka Express
Tampax - Form Fit
247Sfidanti
86Partecipanti
184Media proposti
104Media accettati

Ariel & ACE - Compaction

7.500 € Design grafico - Illustrazione

#ArielAceLaundry
Ariel & ACE - Compaction
508Sfidanti
145Partecipanti
294Media proposti
117Media accettati

Ariel - Value for Money

5.000 € Design grafico - Illustrazione

#ArielAceLaundry
Ariel - Value for Money
679Sfidanti
202Partecipanti
382Media proposti
159Media accettati

Gender Equality - Poster

5.000 € Design grafico - Illustrazione

Gender Equality - Poster
732Sfidanti
188Partecipanti
360Media proposti
191Media accettati

Vidal Sassoon - The Legend

10.000 € Illustrazione - Scrittura creativa

Vidal Sassoon - The Legend
650Sfidanti
128Partecipanti
279Media proposti
110Media accettati

Always - Perfect fit

2.500 € Design grafico - Illustrazione

eYeka Express
Always - Perfect fit
434Sfidanti
103Partecipanti
206Media proposti
126Media accettati

Olay UV Protection

5.000 € Illustrazione - Scrittura creativa

Olay UV Protection
723Sfidanti
147Partecipanti
308Media proposti
210Media accettati

Olay - UV Innovation

2.500 € Illustrazione - Scrittura creativa

eYeka Express
Olay - UV Innovation
257Sfidanti
66Partecipanti
98Media proposti
81Media accettati

Tide Pods

2.500 € Illustrazione - Scrittura creativa

eYeka Express
Tide Pods
381Sfidanti
89Partecipanti
190Media proposti
149Media accettati

Brands part of P&G