Risultati | Anchor - Communication – Can you surprise us with a new way to look at milk and make it exciting again?

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Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

3 Vincitori 6 I Preferiti della Community 54 Contribuenti 86 Media Accettati 25 Paesi 6 Lingue

Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

Premio della Giuria Vincitori

Selezione per Anchor

brucedsilverman #1 Premio

brucedsilverman 276.330 Punteggio creativo

Design grafico
Video
Scrittura creativa
Design dell'etichetta e del packaging
Script Writing

Stati Uniti

#1 Premio di 3.000 € per White is the New __________

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor

AnnaMunchkin #2 Premio

AnnaMunchkin 25.410 Punteggio creativo

Scrittura creativa

Australia

#2 Premio di 1.500 € per With Anchor Milk, they're almost there.

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor

juansebastianecheverri #3 Premio

juansebastianecheverri 940.950 Punteggio creativo

Design grafico
Video
Illustrazione
Animazione
Scrittura creativa
Design dell'etichetta e del packaging
Photography
Script Writing

Stati Uniti

#3 Premio di 500 € per Be the mom of this kid

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor