Scopri i risultati del concorso Anchor - Communication
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Can you surprise us with a new way to look at milk and make it exciting again?
Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.
PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three
Premio della Giuria Vincitori
Selezione per Anchor

brucedsilverman #1 Premio
- Design grafico
- Video
- Scrittura creativa
- Design dell'etichetta e del packaging
- Script Writing
#1 Prize of 3.000 €
My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!
I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting
- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

AnnaMunchkin #2 Premio
#2 Prize of 1.500 €
I appreciated :
- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

juansebastianecheverri #3 Premio
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
#3 Prize of 500 €
I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.
I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.
The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children
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