Lipton - Afternoon tea break Concorso Terminato
eYeka Express

Change behaviors and make Lipton Tea afternoon breaks the new daily must-do

2.500 €
Il concorso termina il 19 giugno 2016
Design grafico - Scrittura creativa

Tea is a great way to enjoy a quick mid-afternoon break but, for many people, it’s seen as traditional and old fashioned, sometimes even a memory of being ill and in bed. They don’t see tea as being modern and or something that’s “for me today.”

How can you break the traditional clichés of tea and convince working adults to see tea differently for the perfect afternoon break?

Format: Poster with a tagline