How can a cup of NESCAFÉ trigger real connections?
We live a very busy life in a busy world, where many of us are busy chasing different goals. NESCAFÉ in France believes that real human connections should be central to our life; not the goals, so we should spend time in getting to know each other, discovering or rediscovering one another, bonding and building real connections. Whether it’s among strangers, neighbors, enthusiasts, friends or family, sharing a cup of NESCAFÉ is the starting point of true connections. Just as the tagline says: “It all starts with a NESCAFÉ”. The “It” means “Real Connections”.
Now, NESCAFÉ would like your stories about how how it inspires true connections between people, to bring to life their tagline “It all starts with a NESCAFÉ”.
Create a playful and surprising video that shows people creating real social connections, inspired by a cup of NESCAFÉ.
Format: Video/animation (up to 45 seconds).