Convince tweens, teenagers or parents to get vaccinated against meningitis
Meningitis is a bacterial infection that can attack the brain and spinal cord. There are 5 common forms of the bacteria that cause meningitis A, C, Y, W & B. Until 2012, there was no vaccine to help protect against meningococcal group B disease. Early symptoms can be misinterpreted as the flu, but meningococcal disease can lead to death within 24 hours. In fact, 1 in 10 people who develop meningococcal disease may die.
When educating consumers on meningitis, showing scary pictures of adolescents in hospital beds does not work to inspire them to get vaccinated.
What our sponsor wants is to take its meningitis awareness messages and campaign in a different direction, and with multiple touch points with the public. They want to create a movement on-line. Something big that would travel on the Internet, because it’s powerful.
How would you motivate parents to get their tweens and teenagers, as well as adolescents themselves, to get vaccinated against meningitis?
Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign.
Format: Print ad (key visual and slogan) + text and visuals to bring your idea to life online, PDF.