Kotex Worry-free Nights
How can Kotex talk to young women in a totally new way – fun, cool and quirky, not old, boring or traditional – that will get them thinking differently the types of feminine care that they use at night and give them ultimate peace of mind as they sleep during their periods? Kotex has invented the revolutionary overnight panty that means girls need not use additional sanitary pads at night or worry about leaking and staining! Put yourself in her shoes and imagine the peace of mind when sleep is now worry-free!
Help Kotex break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.
Format: Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).