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Kotex Worry-free Nights

Shake up feminine care advertising to convince women that Kotex’s overnight panty will give them peace of mind about leaks and stains while they are sleeping.

Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).


Kotex Kimberly clark

Thanks for your participation It was heartening to get some interesting, fresh, and out of box ideas from Eyeka community.

Premio della Giuria Vincitori

Selezione per Kotex

majamijatovic #1 Premio
majamijatovic 10 Punteggio creativo
  • Scrittura creativa
  • Script Writing

#1 Prize of 3.000 €

The articulation and clarity in presentation, relatable to young girls and product benefit.

svetabochk #2 Premio
svetabochk 46.730 Punteggio creativo
  • Illustrazione
  • Scrittura creativa
Federazione Russa

#2 Prize of 1.500 €

Thank you so much for possibility to try myself in the sphere of advertisement which is far far away from my actual job, but it always was my dream! When I read the context I felt that I should definetely participate in it, because the problem described in task was very close to me! Idea came up very fast! I'm very excited and still can't believe that my first work uploaded on Eyeka won!

Interesting new approach of men talking about periods.

m_jobard #3 Premio
m_jobard 0 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

#3 Prize of 500 €

Fresh perspective on the category, yet relatable.


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