Danone Aptamil Concorso Terminato

Scopri i risultati del concorso Danone Aptamil


Ripresa del concorso

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)


Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

Premio della Giuria Vincitori

Selezione per Aptamil

kopiwriter #1 Premio
kopiwriter 730.210 Punteggio creativo
  • Scrittura creativa
  • Script Writing

#1 Premio di 4.000 € per Talking Milestone

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
catzme #2 Premio
catzme 56.850 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Script Writing

#2 Premio di 2.000 € per Behind every child's achievement, stands a mom's pride

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
MacRone #3 Premio
MacRone 410.190 Punteggio creativo
  • Scrittura creativa
  • Script Writing

#3 Premio di 2.000 € per TWA - #ToddlersWithAttitude

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
damzobridge #4 Premio
damzobridge 17.140 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Photography
  • Script Writing

#4 Premio di 1.000 € per Aptamil Toddler Curiosity

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

luchyru #5 Premio
luchyru 89.660 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

#5 Premio di 1.000 € per My training begins with you

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood

I Preferiti della Community

Basato sui voti dei contribuenti nel Feedback Circle

Top in Qualità

  • cm92 Riga 1 cm92 153.310 Punteggio creativo
  • YESYUKOM Riga 2 YESYUKOM 215.540 Punteggio creativo
  • Samira-Rafi Riga 3 Samira-Rafi 2.804.540 Punteggio creativo

Top in Originalità

Top in Storytelling

  • YESYUKOM Riga 1 YESYUKOM 215.540 Punteggio creativo
  • cm92 Riga 2 cm92 153.310 Punteggio creativo
  • lacky1975 Riga 3 lacky1975 1.218.670 Punteggio creativo

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