Danone Aptamil Concorso Terminato

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Ripresa del concorso

Buatlah cerita yang menghubungkan para ibu dan Aptamil untuk balita dengan cara yang menyentuh perasaan.

Tunjukkan kepada para ibu lewat poster yang menyentuh perasaan bahwa Aptamil untuk balita adalah mitra terbaik dalam mempersiapkan anak mereka mencapai masa depan mulai hari ini.

Halaman pertama untuk iklan cetak dan halaman kedua untuk penjelasan teks (2 halaman PDF)

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Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

Premio della Giuria Vincitori

Selezione per Aptamil

kopiwriter
kopiwriter #1 Premio
kopiwriter 40.330 Punteggio creativo
  • Scrittura creativa
  • Script Writing
Singapore

#1 Prize of 4.000 €

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
Aptamil
catzme
catzme #2 Premio
catzme 17.860 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Indonesia

#2 Prize of 2.000 €

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
Aptamil
MacRone
MacRone #3 Premio
MacRone 18.970 Punteggio creativo
  • Scrittura creativa
  • Script Writing
Regno Unito

#3 Prize of 2.000 €

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
Aptamil
damzobridge
damzobridge #4 Premio
damzobridge 0 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Photography
  • Script Writing
Canada

#4 Prize of 1.000 €

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

Aptamil
luchyru
luchyru #5 Premio
luchyru 28.100 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Venezuela

#5 Prize of 1.000 €

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood
Aptamil

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