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Inspire the next campaign for Optimel that shows what a difference it makes to stay young on the inside!

Imagine life at age 40, 50 or 60… Show how you can continue living the life that you love, staying young on the inside, doing things tomorrow, like you do today.

A presentation with visuals and text (maximum 4 pages PDF).


Optimel Frieslandcampina

A big thanks to all the participants. we were overwhelmed with happiness at your responses. it was quite a tough process to shortlist the final winners.

Premio della Giuria Vincitori

Selezione per Optimel

divyasharma48 #1 Premio
divyasharma48 52.450 Punteggio creativo
  • Illustrazione
  • Scrittura creativa
  • Script Writing

#1 Premio di 3.000 € per The Best Is Yet To Be

The challenge for me was not just to come up with an engaging story for another brand, but to think of one that connected well with the elderly audience here. I believe brands like Optimel have a significant role to play in the society by improving the lives of such audience. And that's what drives me to give my best to such brands that bear the potential to bring a big, positive difference by touching these lives.

We really liked how the entry allows us to show consumer having an "Optimel Moment" in an ordinary day. Most of the ideas generated were around not-so-frequent events like climbing a mountain. This idea also allowed the product and the user to play a protagonist's role. this also gives the opportunity to get consumer generated content built around the idea.

shobz #2 Premio
shobz 1.051.790 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing

#2 Premio di 1.500 € per Hipster Seniors

I'm very grateful winning the second prize in this contest and sooo excited to see my idea/story brought to life by Optimel!  This is my 2nd win this year and I think 2016 will be a great comeback for me. More power to this community! 

We quite liked this idea because "Not keeping up with the times” is a genuine fear amongst adults and inserting the brand in this sphere is a great idea. There can be a lot of “how to” HUB content that can be built around this space.

pihnyuk #3 Premio
pihnyuk 21.430 Punteggio creativo
  • Scrittura creativa
  • Script Writing

#3 Premio di 500 € per The time of my life

Big thanks to eYeka and Optimel for this fun and fantastic opportunity! The brief was clear and a blast to work on. I was inspired by how Optimel could emotionally engage consumers through meaningful stories. 


We liked how the story is told and the big reveal comes at the end. this has a certain pleasant-surprise value to it which can be an interesting way for the brand to look forward to communication.


Premio Aggiuntivo categoria

JLewis Vincitore aggiuntivo
JLewis 115.100 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

Vincitore aggiuntivo per Your Life at your own pace

This was one of the most creative entries of the competition. It allowed for fiction to meet reality and showed a cool way to show an Optimel mindset which sees everything as a challenge/sport.


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