Scopri i risultati del concorso Duracell - Empowering Sports
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Show how Duracell helps you run for longer!
Create an engaging, original and fun print ad that shows how Duracell and the Duracell Bunny empowers you for longer lasting and superior running moments.
Poster on page 1 + short explanatory paragraph about your entry on page 2 (2 PDF page max.)

Duracell Duracell
Thank you to everyone who entered the latest Duracell competition. The quality of ideas and creative was frankly very high and we continue to be very impressed by the high quality of work and the love for the Duracell brand and the Duracell Bunny. To the winners, special thanks because these ideas were really fantastic bringing beautiful links between our Bunny and brand and running. To all the rest of the entrants, frankly it was very tough picking the winners since the standard was so high overall.
Please keep up the great work for us and we look forward to reviewing more entries in the future.
Thanks,
The Duracell Team
Premio della Giuria Vincitori
Selezione per Duracell

Samira-Rafi #1 Premio
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
#1 Prize of 1.500 €
WOW my goodness. I am really happy :) i was inspired , but I am not imagined winning 7 awards at once :)for the same competition…I really appreciate this achievement . Duracell always inspire me as a big and global Brand, I m very honored to participate in its promotion.Thanks so much to Duracell to offer me this opportunity and thanks to eYeka as well.
This was a very creative transformation of the linkage between the Bunny who just cannot stop running and the sport of running. The use of Infinity racetrack was something we can imagine working across many touchpoints thanks to its simplicity.

oceanomare #2 Premio
#2 Prize of 600 €
This was a great linkage between the Duracell Bunny who never stops running and popular culture. For our brand it is important to appear popular and relevant, especially to a younger audience. This achieves it in a great way that consumers quickly understand and feel rewarded. We can imagine this working very well in touchpoints such as social and print.

Samira-Rafi #3 Premio
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
#3 Prize of 400 €
This was a very creative transformation linking the sport of running and the Duracell Bunny. The creative is subtle without being complex and leaves the consumer feeling genuinely rewarded. We can imagine this working especially well in touchpoints such as social and print.
Premio Aggiuntivo categoria

kubuside Vincitore aggiuntivo
- Design grafico
- Illustrazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Script Writing
Vincitore aggiuntivo
Thank you for this great entry. We loved the use of the multiple marathons as creative visualization of Duracell running for longer.

Samira-Rafi Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
Thank you for this great entry. Duracell runs beyond the finish line is exactly right and we can see plenty of potential in how to further leverage this idea.

Samira-Rafi Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
Thank you for the idea. Great creative transformation and love the subtledly of the idea.

Samira-Rafi Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
Thank you for the idea. Great creative use of Duracell batteries to bring running to life in a slightly different way.

Samira-Rafi Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
Duracell literally powering the runner was a great idea.

ginarutherford Vincitore aggiuntivo
- Design grafico
- Illustrazione
- Scrittura creativa
- Design dell'etichetta e del packaging
Vincitore aggiuntivo
Fantastic idea - this is something consumer reads and feels genuinely rewarded. It is funny but on brand equity and benefit.

Samira-Rafi Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
Nice creative approach to running further.

WladART Vincitore aggiuntivo
- Design grafico
- Video
- Illustrazione
- Animazione
- Design dell'etichetta e del packaging
Vincitore aggiuntivo
We liked that this brought a different angle to the running idea and actually utilized a device with the speaker system. It also poked at the benefit of power as well as longevity.

fbaggins27rivendel Vincitore aggiuntivo
- Design grafico
- Illustrazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Photography
- Script Writing
Vincitore aggiuntivo
We liked the split screen comparison here showing that Duracell has always been with you running longer and longer.

daphnevanel Vincitore aggiuntivo
- Design grafico
- Illustrazione
- Scrittura creativa
- Design dell'etichetta e del packaging
- Script Writing
Vincitore aggiuntivo
Loved the use of the gym environment here to bring a new take on running beyond track running. Nice creative visualization through the worn out treadmills.
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