Downy Makes Detergent Concorso Terminato
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Experience the great duo of Downy/Lenor detergent and fabric conditioner.

Downy/ Lenor, the famous fabric conditioner brand will soon launch a detergent! Create two posters to: 1) Introduce Downy/Lenor Detergent, 2) Convince people they should buy this detergent instead of the one they buy today.

2 posters with tagline for each and a paragraph of text. (3 pages max in PDF)


Downy P&g

I would like to thank all participants for their participation. There were lots of good ideas and everybody devoted considerable time into this. We learned a lot from every work and inspired. Thanks a lot!!!

Premio della Giuria Vincitori

Selezione per Downy

gaiariva #1 Premio
gaiariva 802.180 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

#1 Premio di 3.000 € per Puzzle&Flower

You have managed to bring both freshness and cleaning aspect to life within a regimen/duo/partners context. Puzzle is a great analogy to bring this to life. Well done!

oceanomare #2 Premio
oceanomare 846.610 Punteggio creativo
  • Design grafico
  • Animazione
  • Scrittura creativa

#2 Premio di 1.500 € per Puzzle

It is simple and clean and at the same time communicates idea in a very strong way. Downy FE as alone is looking for its mate which is missing today. This was spot on the brief!

cm92 #3 Premio
cm92 461.240 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Photography
  • Script Writing

#3 Premio di 500 € per Inspired by Nature, brought to you by Lenor

I loved how liquid form has been brought to life in a flower context. It is a very strong visual, intuitive and from real life. Very creative mind! Congrats!


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