Downy/Lenor - Re-awaken Freshness Concorso Terminato
eYeka Express

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Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.

With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.

Poster and description (2 pages).

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Downy P&g

Thank you for your participation and bringing brilliant and creative ideas, it was very hard deciding winners with so many great ideas.

Premio della Giuria Vincitori

Selezione per Downy

storrytellerreturn
storrytellerreturn #1 Premio
storrytellerreturn 72.020 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Script Writing
Malesia

#1 Premio di 1.500 € per Twirl on the street-2

The tagline and imagery communicates the benefit and is very aspirational. great work! Thank you

Downy
vince_utc
vince_utc #2 Premio
vince_utc 63.200 Punteggio creativo
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Francia

#2 Premio di 600 € per The Poppable Freshness Bubble

Thanks to eYeka team that first rejected my creation and helped me to tune it the way it is right now! I got few preselections in past contests but it is my first win and I am really proud of it.

Very intuitive and fun way to visualize the touch activated scent benefit

Downy
Samira-Rafi
Samira-Rafi #3 Premio
Samira-Rafi 2.436.280 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Marocco

#3 Premio di 400 € per like a perfum !

very creative visualization of perfume on clothes with movement

Downy

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