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Knorr - Love the soil Concorso Terminato

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Sfida

Ripresa del concorso

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 Vincitori 5 I Preferiti della Community 82 Contribuenti 84 Media Accettati 29 Paesi 9 Lingue
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Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.

 

Premio della Giuria Vincitori

Selezione per Knorr

Pablo_Margara
Pablo_Margara #1 Premio
Pablo_Margara 57.010 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Argentina

#1 Premio di 3.000 € per Love the Land

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

Knorr
ManuFF
ManuFF #2 Premio
ManuFF 132.930 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Spagna

#2 Premio di 1.500 € per Knorr´s Seeds "Love the Soil"

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

Knorr
learousse
learousse #3 Premio
learousse 73.830 Punteggio creativo
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Francia

#3 Premio di 500 € per Knorr Truck

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.

Knorr

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