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Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

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Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Premio della Giuria Vincitori

Selezione per Pantene

ZMardin
ZMardin #1 Premio
ZMardin 533.040 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Indonesia

#1 Premio di 4.000 € per HAIRGUARD

I loved how simple, visually distinctive and universal your idea is.

Pantene
kadarican
kadarican #2 Premio
kadarican 253.990 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
India

#2 Premio di 2.000 € per Hair Plays

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest. 
Congrats to other winners also.
Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene
evgeniylg123
evgeniylg123 #3 Premio
evgeniylg123 1.027.990 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Federazione Russa

#3 Premio di 2.000 € per On the crest of the wave

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene
evgeniylg123
evgeniylg123 #4 Premio
evgeniylg123 1.027.990 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Federazione Russa

#4 Premio di 1.000 € per Little life

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene
rojesbastet
rojesbastet #5 Premio
rojesbastet 95.440 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Cina

#5 Premio di 1.000 € per enjoy summer,no fear

First,Pantene is very popular in China and especially with young people,so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer,it's fantastic!not only for this competition,but also i'm looking forward to using it.
Second,according to the brief,I understood it and got an idea directly,because I use Pantene as well. In the view of customer,I think my idea is considerate enough. Therefore,as a lady,I wanna be more confident with such beautiful hair in summer.
At last,I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene

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