Pepsico new dip product idea Concorso Terminato
eYeka Express

Calling all creative thinkers: Invent a distinctive new dip for crisps or veg sticks!

Inizio 08 luglio 2015 Fine 22 luglio 2015 23:59 UTC Delibera Risultati ottobre 2015
Inizio
08 luglio 2015
Fine
22 luglio 2015 23:59 UTC
Risultati
settembre 2015
Novità

Template

21 lug 08:18

Dear creators! Please do not forget that you have to use the template to create your entry. You can download it from the Guidelines below.

Brief

Contesto

We all know dips – salsa, guacamole, sour cream, hummus – they’ve been the staple classics we’ve been eating for years. You can get them in jars from the snack aisle, or fresh in the refrigerated aisle. Sure there have been some changes, perhaps a mild variety here or a new flavour of hummus there, but nothing that has really challenged the status quo. 

Until now. 

The producers of famous crisps Doritos, Sensations, Walkers and Sunbites need your help to surprise and delight shoppers with original ideas for new dipping products for crisps, nachos and veg sticks. Can you crack it?

Sfida Creativa

Create an original and delicious dipping product to accompany Doritos, Sensations, Walkers or Sunbites for people to eat with crisps, nachos or veg sticks.

Your challenge is to create something radically different that fits the same need - to enhance the traditional dippers (crisps, nachos & veg sticks). Think bigger than just different flavours or variants, consider how the product itself could be different in texture (e.g., hot, cold, sauces, sprinkles, drizzles, shakers). What combinations can you come up with (hot or cold, fresh or ambient)? How could the packaging change the product? What else could they be eaten with? How could they unlock new eating sensations and occasions?

The idea needs to be:

Distinctive – something that will be noticed.

Original – unlike anything else on the market.

Creative – PepsiCo have already created a lot of ideas, this one needs to stand apart and be different.

The new product has to be offered by one of the following brands (or any of their sub-brands) – choose which you feel is most appropriate for your idea:

  • Doritos – For the bold, Mexican heritage, with strong flavours. Already known for dips.
  • Sensations – A more premium flavour, with influences from around the world.
  • Walkers – Traditional, British, respected and a big favourite in the snacking aisle, known for great flavours.
  • Sunbites – Tiny moments of extraordinary pleasure and better for you/healthier than average snack.

Please answer the following questions in your entry:

  1. What is your idea about and who is it intended for?
  2. How does your new idea differ from existing dips for crisps, nachos and veg sticks in the market?
  3. What’s the one thing about this idea that consumers would talk to their friends about?

 

 

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

A good example might be: A range of delicious dips and ingredients you can combine at home, to discover exciting new flavour and texture combinations. Each pack contains a delicious dip and a separate ingredient which adds an exciting flavour or texture to your dip. And because you combine the ingredients by hand, you can discover exciting new combinations, whilst matching the intensity to your own taste, for example, Thai Chilli with Lemongrass & Coriander paired with Crushed Cashews.

A bad example would be a tomato-based salsa in a jar, which is a common product already done before, in standard packaging.

Premi

Premio della Giuria

  • #1 Premio 1.500 €
  • #2 Premio 600 €
  • #3 Premio 400 €

Formato

1 page on a white background, including 1 lead visual (and supporting visuals if necessary) and under 150 words of text.

Criteri di Vincita

We are expecting you to provide two things: an original and distinctive product idea AND an original and distinctive packaging idea.

Linee guida

Linee guida per questo concorso

  • Entries should be in English only.
  • Visit the Doritos, Sensations, Walkers and Sunbites websites to know about the products they already have.
  • Your entry must have 1 lead visual (and supporting visuals if necessary) on a white background and under 150 words of text, and be easy to understand.
  • Reply to the mandatory questions.
  • Please download and use the template from the toolkit to create your entry.
  • You can download the pack shots and logos from here.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.