Kleenex Moist Toilet Tissue Print Concorso Terminato

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Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

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Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

Here is the case study where you can learn the full story:

 

Premio della Giuria Vincitori

Selezione per Kimberly Clark

noeadriana
noeadriana #1 Premio
noeadriana 9.120 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Colombia

#1 Prize of 3.000 €

This award motivates me to continue striving to meet each eYeka challenge .  Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark
txell199
txell199 #2 Premio
txell199 25.190 Punteggio creativo
  • Design grafico
  • Video
  • Design dell'etichetta e del packaging
  • Photography
Spagna

#2 Prize of 1.500 €

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark
gaiariva
gaiariva #3 Premio
gaiariva 414.750 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Italia

#3 Prize of 1.000 €

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark
kerubin
kerubin #4 Premio
kerubin 68.010 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
Singapore

#4 Prize of 500 €

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark

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