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Can you breathe creativity into a sanitary pad?

In a creative and surprising way, reinvent the way Whisper communicates how its product works, in a way that shows femininity and emotion that is relevant to today’s young women.

Video or animation, up to 45 secs.

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Whisper P&g

Thanks everybody for all your crazy ideas. As people who had been working on the brand for too long , we felt interesting and inspiring to see how people from the outside would perceive and communicate our brand and product.

Premio della Giuria Vincitori

Selezione per Whisper

hervecarton
hervecarton #1 Premio
hervecarton 71.070 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
Francia

#1 Premio di 6.000 € per Whisper Gravity

The demo captures the gentle power of Whisper in a unique and memorable way. The droplets rising up into the cloud has a simple purity about it that will appeal to young women.

Whisper
carlos_takemoto
carlos_takemoto #2 Premio
carlos_takemoto 409.580 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Brasile

#2 Premio di 4.000 € per A poetic Whisper.

I like to thank the client and eYeka, for this prize!  I am really grateful, because I know that all the creators in this contest, have worked hard. And thanks to all managers of eYeka! 

Fresh and memorable, particularly the way the young woman makes the cotton blossoms rise up into the air to protect her from the storm.

Whisper
Paul
Paul #3 Premio
Paul 65.370 Punteggio creativo
  • Design grafico
  • Video
  • Photography
  • Script Writing
Ucraina

#3 Premio di 3.000 € per invisible protection

Her unexpected fall and the subsequent feeling of reassurance is an original way of connecting emotionally with young women.

Whisper
vitallius
vitallius #4 Premio
vitallius 24.040 Punteggio creativo
  • Design grafico
  • Video
  • Animazione
Federazione Russa

#4 Premio di 2.000 € per Whisper

The demo indirectly communicates lightness through the visual mnemonic of the wings.

Whisper
apet
apet #5 Premio
apet 92.030 Punteggio creativo
  • Illustrazione
  • Animazione
Armenia

#5 Premio di 2.000 € per whisper

The demo connects with young women on an emotional level by helping the girl rise above her problem and follow her dreams. It clearly communicates that Whisper is soft and breathable like a cloud, and an irresistible comfort experience.

Whisper

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