Downy / Lenor Protection Concorso Terminato
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Ripresa del concorso

In an impactful and simple print ad, show us that, thanks to Downy/Lenor, clothes are protected from damage OR show that they are protected from odors!

Create an impactful print ad that brings to life how Downy/Lenor protects fabric OR prevents bad odors from clinging to clothes and neutralizes them.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

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Lenor P&g

This was a very tough decision because there were so many good ideas. Thank you so much for your work - your creativity is inspiring!

Premio della Giuria Vincitori

Selezione per Lenor

olivierporte22
olivierporte22 #1 Premio
olivierporte22 64.520 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Francia

#1 Premio di 1.500 € per OLIVIER PORTE - Downy Lenor Contest

This was an incredibly clever articulation of bad odor on clothes. I loved how it was immediately understandable, funny, true, and visual.

Lenor
NelsonCarvalho58
NelsonCarvalho58 #2 Premio
NelsonCarvalho58 146.430 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Brasile

#2 Premio di 600 € per Downy wash 2

This was a great visualization of the fear many people feel when they wash their favorite clothes. It was immediately noticeable, humorous, but true.

Lenor
aventicum
aventicum #3 Premio
aventicum 699.730 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Svizzera

#3 Premio di 400 € per Downy Lenor

This was very clever - we looked back and forth a few times before getting the joke! This is a great, ironic way of demonstrating the value of clothing protection.

Lenor

Premio Aggiuntivo categoria

charly-dh
charly-dh Vincitore aggiuntivo
charly-dh 579.460 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Belgio

Vincitore aggiuntivo per Downy Lenor - Cheese

I loved the personification of food odors on clothes. This is very true for many consumers - some of whom will change clothes after preparing a meal just to remove the odor. Thank you for your creativity and humor!

Lenor
oceanomare
oceanomare Vincitore aggiuntivo
oceanomare 839.640 Punteggio creativo
  • Design grafico
  • Animazione
  • Scrittura creativa
Italia

Vincitore aggiuntivo per Differences

I loved the humor in this work. It draws attention to the benefit without being heavy-handed, and is a simple and elegant expression of clothing protection. Thank you for your creativity and humor!

Lenor

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