HUGO next generation Concorso Terminato

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Ripresa del concorso

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

5 Vincitori 120 Contribuenti 156 Media Accettati 37 Paesi 11 Lingue
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Premio della Giuria Vincitori

Selezione per HUGO

InDezign
InDezign #1 Premio
InDezign 331.680 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Germania

#1 Premio di 4.000 € per HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Premio
kbr3scia 71.050 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Regno Unito

#2 Premio di 2.000 € per convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Premio
aventicum 699.730 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Svizzera

#3 Premio di 2.000 € per Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Premio
harimurdoko 54.220 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
  • Photography
Indonesia

#4 Premio di 1.000 € per hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Premio
aaronlobb 14.260 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Regno Unito

#5 Premio di 1.000 € per HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

HUGO next generation community

Incontra tutti i contribuenti creativi del concorso

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 Contribuenti