Big Mac & Chicken McNuggets Concorso Terminato

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Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

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McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Premio della Giuria Vincitori

Selezione per McDonald's

Nexo24
Nexo24 #1 Premio
Nexo24 48.010 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Francia

#1 Premio di 4.000 € per Authentic Big Mac Experience

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's
ManuFF
ManuFF #2 Premio
ManuFF 158.000 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Spagna

#2 Premio di 2.000 € per Skewers McNuggets

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's
siraelle666
siraelle666 #3 Premio
siraelle666 779.140 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
  • Photography
Francia

#3 Premio di 2.000 € per Big Mac

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's
mwfuchs
mwfuchs #4 Premio
mwfuchs 51.470 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Script Writing
Regno Unito

#4 Premio di 1.000 € per McDonald's

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's
mickeygogo
mickeygogo #5 Premio
mickeygogo 39.070 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Irlanda

#5 Premio di 1.000 € per Your Friend, Big Mac.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's

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