Convince people in their fifties that Ensure is what they need to remain active and healthy.
Baby-boomers are wealthy, digital savvy, have plenty of interests. They have minor health issues but believe they’ll continue to feel good if they stay active and eat healthy. Above all, feeling ten years younger than their age is probably what defines them best. But they don’t know that inside their body, big changes are happening.
Ensure is the right product for them, even if they’re not sick. It’s a supplemental nutrition shake that makes healthy people more awesome than ever.
Create a print ad to convince men and women in their fifties that they should start drinking Ensure now to better arm themselves!
FORMAT: One print. (PDF only)