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Can you bring KITKAT up a notch?

Give KITKAT a twist that would make breaks even more special.

PDF Presentation (text with/without images) – 5 pages max.

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Kit Kat Nestle

Thanks to everyone who took the time to participate! Lots of really great ideas that have inspired the team.

Premio della Giuria Vincitori

Selezione per Kit Kat

smichaudminard
smichaudminard #1 Premio
smichaudminard 128.160 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Francia

#1 Premio di 3.000 € per CRUNCHY MACAROON

The use of existing KITKAT properties and taking it into a new product & pack format creates a concept that consumers would be willing to pay more for. A really exciting way to bring a more premium KITKAT experience to life.

Kit Kat
gaiariva
gaiariva #2 Premio
gaiariva 780.050 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Italia

#2 Premio di 2.000 € per KITKATplay

The ability to make a consumers break even better by combining music! A really interesting idea that extends the break experience and makes it even better for consumers.

Kit Kat
ZMardin
ZMardin #3 Premio
ZMardin 532.990 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Indonesia

#3 Premio di 1.000 € per KitKat Break2Share

A great concept based on a strong insight about creating an intimate connection with another person. Takes the KITKAT product and helps facilitate that bonding moment.

Kit Kat
Aleksmaster
Aleksmaster #4 Premio
Aleksmaster 126.770 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Federazione Russa

#4 Premio di 1.000 € per New design for chocolate bars KITKAT

This is a great idea that takes an existing product and adds value by allowing people to consume single fingers at a time. Adds value to consumer by enabling them to portion their consumption.

Kit Kat
Paul-alleyrat
Paul-alleyrat #5 Premio
Paul-alleyrat 46.180 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Francia

#5 Premio di 500 € per Premium KitKat Bars

Links a existing habit around consumption of KITKAT with a hot beverage and helps facilitate the moment by making the consumers experience even better. Thank you!

Kit Kat

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