Risultati | AXE Recharge – How can you show young Chinese men that they can get more power than their shower?

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How can you show young Chinese men that they can get more power than their shower?

A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?

Presentation with illustrations, 5 pages max (PDF)

5 Vincitori 4 I Preferiti della Community 28 Contribuenti 30 Media Accettati 19 Paesi 6 Lingue

AXE Unilever

Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.

Premio della Giuria Vincitori

Selezione per AXE

lesyadernovaya #1 Premio

lesyadernovaya 3.440 Punteggio creativo

Design grafico
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging
Script Writing

Polonia

#1 Premio di 4.000 € per Axe recharging lift

Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE

lesyadernovaya #2 Premio

lesyadernovaya 3.440 Punteggio creativo

Design grafico
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging
Script Writing

Polonia

#2 Premio di 2.000 € per Lynx/Axe recharging tunnel

We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE

happiestfung #3 Premio

happiestfung 64.160 Punteggio creativo

Design grafico
Video
Illustrazione
Animazione
Scrittura creativa
Design dell'etichetta e del packaging

Hong-Kong

#3 Premio di 2.000 € per 「有種就x出來」

I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.

AXE

bkloske #4 Premio

bkloske 22.030 Punteggio creativo

Design grafico
Video
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging
Photography

Spagna

#4 Premio di 1.000 € per Axe Recharge

Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.

We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.

AXE

remake1990 #5 Premio

remake1990 400.680 Punteggio creativo

Video
Illustrazione
Scrittura creativa
Script Writing

Algeria

#5 Premio di 1.000 € per The confidence machine

It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.

AXE