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Help people choose a healthy life by introducing Metamucil in a very unexpected way.

Beyond just advertising, can you create breakthrough and awesome ideas for activities that will get Metamucil’s message of “make healthy decisions, take Metamucil!” noticed?

Presentations with text and illustrations. 5 pages max.

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Metamucil P&g

Thank you to all the creators who participated in this contest! 

Premio della Giuria Vincitori

Selezione per Metamucil

ram
ram #1 Premio
ram 280.380 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Filippine

#1 Premio di 3.000 € per Metamucil Sign

We are really excited and thankful that Metamucil chose our entry "It's A Sign" to be the grand winner ! 

We really loved your idea because it has good PR potential to share the message and makes people interact with signs.

Thank you! 

Metamucil
AnnaNThang
AnnaNThang #2 Premio
AnnaNThang 1.080.480 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Stati Uniti

#2 Premio di 1.500 € per Follow Me

It feels great winning second place in this contest. I really enjoyed the brief and aspired to come up with a concept which would interest myself, be bright and visually arresting and cause some attention around the streets. Thank you Metamucil for selecting me as the second place winner! 

We loved your idea because it has good PR potential. It also enables to provide controlled info related to brand and benefits. It can be executed in private spaces used for healthy activities and reach highly receptive people. 

Thank you! 

Metamucil
abdillah_abdi01
abdillah_abdi01 #3 Premio
abdillah_abdi01 301.360 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Indonesia

#3 Premio di 500 € per The Healthy Caravan of Metamucil

I am very happy to be the third winner of this contest! This is unique and I was grateful for it. I still feel like I am in a dream. This is my second victory in eYeka and I'm very happy. 
I hope this will be the forerunner of my next victory and I hope this idea will also be used in my country, Indonesia. I also hope this victory will motivate my friends because it does motivate me (and us) to participate in future contests! Hard work pays off! 

Thank you!   

We loved your idea because of its PR potential. In a one big day execution it can generate buzz and provide continuity by providing information about the product. It also ensures an educational moment or consultation stop. 

Thank you! 

Metamucil

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