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Can you stir up the instant soup shelf by creating a pack that clearly stands out and surprises?

Use your creative talent to blow us away with ideas for Cup a Soup packaging that will surprise shoppers and stimulate their appetite for it.

Presentation with illustration, 3 pages max (PDF)

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Cup-a-Soup Unilever

Thank you for sending through the Cup a Soup packaging entries, it was great to see the many entries from around the globe with different and exciting ideas coming from it.

We are really excited about the opportunity and again thank you.

Premio della Giuria Vincitori

Selezione per Cup-a-Soup

NeelDesign
NeelDesign #1 Premio
NeelDesign 34.910 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Francia

#1 Premio di 3.000 € per CUP A SOUP

I still can not believe this!

This is the first time I participated in eYeka contest. It gives me a good experience and I am proud of winning.

I discovered eYeka when I was talking to a designer friend.

eYeka offers interesting and different projects, I like "Cup a soup" contest because it allowed me to unlease my creativity.

Thank you eYeka! 

We like the cut (see) through packaging where there’s the combined effect of the outer box design and with the inner sachet, whilst keeping with the brand look and feel. The additional usage of the box was nice and clever and keeping with the brand.

Cup-a-Soup
kevincarbonell
kevincarbonell #2 Premio
kevincarbonell 17.130 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Francia

#2 Premio di 2.000 € per CUP A SOUP: BACK TO BASICS

I've been traveling the world for the past year doing casual jobs here and there...

When I stumbled upon eYeka after hearing about it from a friend, I realized it was the best deal for me: having the liberty of traveling without loosing touch with my core line of work.

Being a creative planner, eYeka is a great option for me to keep stimulating my skills and having a blast while doing it. The funny thing about this contest is, I was already on top of the instant soup market as it was one of my most favored meals when traveling in my van along the Australian coast ! My fav' Cup a Soup is creamy chicken noodle ;-)

Again we like the cut (see) through packaging and how it can change was clever, and that we could really work with. We also like the idea of combining the outer box design and the inner sachet. Here we also liked the brown paper feel. It gave that natural and earthy feel.

Cup-a-Soup
oliviamj
oliviamj #3 Premio
oliviamj 28.520 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Indonesia

#3 Premio di 1.500 € per Cup a Soup Homemade

I joined eYeka about some years ago. This contest is my third winning.

I joined the contest because I always have deep passion for packaging. It’s so exciting to think how the packaging products you designed would be able to attract people to buy them. I enjoyed the process so much.

I think eYeka is a really great place to enhance creativity while at the same time get the opportunities to be a winner and win some prize. It's so challenging because you'll compete with creative people from around the world.

Thanks eYeka! Looking forward for more packaging related contest in the future

Here we like the optimisation on the back of pack and how the box could be used as a storage. This was a nice and relevant idea to the brand and we can continue to connect and excite consumers with new and interesting recipes.

Cup-a-Soup
gaelle45
gaelle45 #4 Premio
gaelle45 127.580 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Francia

#4 Premio di 1.000 € per CUP A SOUP DESIGN ( creation 1 )

A friend recommended me to register in eYeka and I found many interesting competitions here, they allow me to develop my creativity.

I am happy to have won the 4th prize, I appreciate a lot to have participated in this competition because it gave me a lot of freedom with this creation, I never have thought of winning!

I only have a single thing to tell those who still hesitates to participate: Let's go!

We like this idea because it was creative with many packaging multi-functional opportunities. The inner sachet has strong standout and was very different.

Cup-a-Soup
oriraf
oriraf #5 Premio
oriraf 173.740 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Polonia

#5 Premio di 500 € per Have a tasty soup and grow yuor own plant

We like this idea because while keeping with the natural look and feel,  and inline with the brand. The box can also be reused.

Cup-a-Soup

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