Tell a captivating story for the festive season through an outstanding packaging design!
The festive season is a time where you treat others and often, treat yourself too. Why not giving your skin a treat then? The problem is that all cosmetic brands are fighting for attention with limited edition festive packaging and products. How could one brand stands out and get noticed among all the reindeers, snowmen and snowflakes themed designs? SK-II is a brand that genuinely connects with young professionals to help them be at their best, by letting their inner positive force shine through, to captivate others. Can you tell this story through an outstanding packaging design?
Create a story about how SK-II Facial Treatment Essence gives a young professional the captivating positive force he/she needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.
Format: PDF presentation including a story in text, 1 bottle design & 1 box design.