Durex Stretch Concorso Terminato

Celebrate sex, romance and love with a refreshingly new and disruptive invention.

Inizio 05 marzo 2014 Fine 02 aprile 2014 23:59 UTC Delibera Risultati luglio 2014
Inizio
05 marzo 2014
Fine
02 aprile 2014 23:59 UTC
Risultati
giugno 2014
Brief

Contesto

When we think about condoms, the first brand that springs to mind is Durex. However, there is more to Durex than condoms. It wants to be an inspirer of intimacy; helping couples to have a more meaningful and multi-sensorial sexual experience.

There are 5 stages in an intimate sexual relationship: anticipation, teasing, foreplay, intercourse and after play. Condoms are only used during intercourse and there are products like lubricants or costumes that can help at the “foreplay” stage. So what kind of innovative and refreshingly new product/service can you create to help couples have a more immersive and multi-sensorial experience, making sex an experience that involves body, mind and soul?

Sfida Creativa

Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Sex is not all about the body; the mind and soul are also involved. How can you create a new product/service that can add depth to a sexual experience? These products/service should be intended for the “anticipation”, “teasing” or “the after play” stages as we know there are already many products available for “the intercourse” and “foreplay”: sensual perfumes (or shower gels or lip balms), massage oils, scented candles, sexy underwear, edible body paint, etc. Your idea can of course apply to “foreplay” or “intercourse” if it is original. Try to avoid ideas of those services that already exist like dating websites, sex advice or pole dancing lessons, etc. or you might need to explain how you can make it special for Durex.

Premi

Premio della Giuria

  • #1 Premio 4.000 €
  • #2 Premio 2.000 €
  • #3 Premio 2.000 €
  • #4 Premio 1.000 €
  • #5 Premio 1.000 €

Formato

Presentations with pictures or illustrations and text in no more than 6 slides.

Criteri di Vincita

We expect disruptive and original ideas. It should fit the Durex brand as an inspirer of intimacy that celebrates sex, romance and love. Naturally, we expect more creative ideas than a condom, or a vibrator or anything related to pornography.

The winning entry will be awarded and potentially adopted by Durex to develop into a brand new product to delight and inspire people.

Linee guida

Linee guida per questo concorso

  • Your entry must be in English
  • Avoid ideas that might have a negative effect on Durex's brand image – ideas linked to pornography, promiscuity or anything that is smutty in nature.
  • Please explain your idea in your creation: how it answers the brief, why people want to buy it and how it works.
  • Please visualize your design in picture, illustration;, etc.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.