Wow us with a convincing and inventive demo video that shows Dirt is Good's superiority*.
Have you noticed that the way detergent companies advertize their products is a bit conventional and similar across brands?
TV commercials always have the same structure: problem, solution and victory. They always use a lot of scientific arguments and technological statements… But don’t you think that there is a better and simpler way to show people the qualities of a product?
Give fabric cleaning detergent demo videos a new lease on life. Find a new authentic or real-life creative situation to bring to life Dirt is Good’s superiority* through a convincing and surprising video or animation. Your video will convince people that Dirt is Good is the best detergent to remove toughest stains.
Format: Videos or animations, no longer than 45 secs.
*The mentions on DiG's superiority are hypothetical for the purpose of the creative contest only