Bring a new beauty product to life in a busy, yet premium environment.
Please read the entire brief, not only the teaser, in order to fully understand the challenge and increase your chances of winning!
Picture yourself walking through the beauty section of a large department or drug store. You are looking for the latest face moisturizer. As you stroll around the brands’ corners, you feel a bit overwhelmed by the number of products. The area is filled with many different types of products, claims, colors, stands, lights, screens and music. No product in particular really stands out.
In an ideal world, people looking for the latest beauty product would be able to notice it as soon as they step into the store.
Create an original in-store display that attracts shoppers to a new high-end beauty product and appeals to their senses.
Format: Presentations with pictures or illustrations and text. (PDF only)