Hairdressers Salon Concorso Terminato

Show how hairdressers can turn everyday drama into feel good stories.

Inizio 06 giugno 2013 Fine 24 luglio 2013 23:59 UTC Delibera Risultati ottobre 2013
Inizio
06 giugno 2013
Fine
24 luglio 2013 23:59 UTC
Risultati
settembre 2013
Brief

Contesto

Hairdressers face a lot of pressure. They are expected to make absolutely anyone look fabulous - it’s not an easy job!

Hairdressers also have to be sociable, to be able to talk to and be nice to anyone, even difficult clients. On top of this, they have to be creative, have a sparkling personality and always be bang on trend!

When a total stranger walks into your salon, you have to be able to understand what they want and advise, cut and style their hair. Clients can obviously get angry with you if you make them wear a hat for months… Can you imagine how hard it is to handle tough clients?

Sfida Creativa

In a creative and light-hearted video or animation, show us an unexpected and fun story about how a hairdresser working in a salon handles a difficult client and provides a solution that makes everyone happy.

In the end, a hairdresser can always solve tricky situations. Your video or animation should show that they can save the drama and that they can be trusted with your hair!

Your creation must be really fun and make viewers want to share it with their friends. The best ones will be shown online, on Facebook or other social media platforms.

In terms of tone, please keep it light-hearted. Humor is more than welcome but it must be balanced and neither clients nor hairdressers should be degraded.

This contest is for Londa Professional, a brand of professional hair care products.

TIPS: We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

Example of an entry: a blonde girl comes into a salon and asks to have her hair dyed black. The hairdresser tries to explain to her that this might not be a very good idea - she has very pale skin and her dress style is very girly. Black hair wouldn’t fit her personality. She insists, so the hairdresser has no choice and gives her what she wants. When she sees the results, she is shocked by her new look and gets angry at the hairdresser. He replies, “I did warn you, but you insisted!” The girl throws a tantrum… then the hairdresser has an idea: he shows her some pages in a magazine about goth style. He tells her she is now an ‘emo’ and that’s very trendy too, she just has to buy new, all black clothes. She is comforted by this perspective and leaves the salon happy.

Premi

Premio della Giuria

  • #1 Premio 5.000 €
  • #2 Premio 3.000 €
  • #3 Premio 2.000 €

Formato

Videos and animations no longer than 45 seconds.

Criteri di Vincita

We will award the most creative, fun and clever videos. Only high quality videos will be considered.

Linee guida

Linee guida per questo concorso

  • We need to feel the passion that the hairdresser has for his job as well as the idea that he can solve any problem or situation.
  • Maximum length of your video is 45 seconds.
  • You do not have to feature any hair care products in your entry. If you do so, please avoid showing any products that is not from Londa Profesionnal.
  • Please submit your entry in English or any language as long as it is English subtitled.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.