Mini Meal Concorso Terminato

Impress women with a delicious health and beauty supplement - “mini-meal”

Inizio 27 maggio 2013 Fine 17 giugno 2013 23:59 UTC Delibera Risultati settembre 2013
Inizio
27 maggio 2013
Fine
17 giugno 2013 23:59 UTC
Risultati
agosto 2013
Brief

Contesto

Nowadays, women are increasingly concerned with their beauty and general wellbeing. Actually they are always seeking for new ways to get beautiful figures and radiant-looking skin. Eating well is an important part of this - health and beauty supplements are good for you but they are boring and tend not to taste great, while indulgent foods that you eat for pleasure are generally not very healthy or good for your skin.

“Mini-meal” is the exception. It is a delicious health and beauty supplement that provides a creamy, indulgent taste with low calories as well as health and beauty benefits such as collagen and dietary fiber. It comes in an innovative product format - powders in a sachet. Mixed and stirred with cold milk, it forms a creamy yogurt-like texture, which not only tastes great but also makes you feel full for longer, thanks to the texture and the goodness inside.

You can enjoy it as part of your main meals, as a snack in between meals or even as a healthy dessert.

There are two variants that offer different health benefits:

  • Mango flavor:  contains collagen and multi vitamins to support healthy skin
  • Apple flavor:  contains dietary fiber, prebiotics, probiotics and multi vitamins that support gut health that is the key to healthy skin and good shape.

Sfida Creativa

Impress women with an original, memorable and engaging story to describe the most compelling and appealing element of this delicious health and beauty supplement. Make them want to discover this new product!

Don't just make an advert; we want you to tell us a unique story. There are a lot of great things about this innovative product but please choose the most appealing ONE to include in your story. Think about what will make women interested in this product and how it can fit into their lives.

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

You could start with the “beauty benefits” of the product: for example, it builds women’s beauty from the inside out; it is an indulgent treat for the body and a nutritional treat for the skin. Or you could dramatize the process of making it: it’s a transformational process, magically combining the goodness of milk and the benefits of the product and creating an everyday “ritual” for health and beauty. You could think about creating a lifestyle around this product by showing occasions that would make women want to use it, how it makes them feel etc.

Premi

Premio della Giuria

  • #1 Premio 3.000 €
  • #2 Premio 1.500 €
  • #3 Premio 500 €

Formato

Storyboard (illustrations with explanations)

Criteri di Vincita

We are looking for original, relevant and unique ideas to communicate what’s so great about this innovative product. Create a story around it in order to interest and impress women.

Your idea could inspire the world-leading food and health supplement brand “BRAND’s InnerShine” to create a campaign to launch this revolutionary product range and introduce it to its female consumers.

Linee guida

Linee guida per questo concorso

  • Your entry can be in English or Chinese (Simplified or Traditional).
  • Your entry should include illustrations in storyboard format and descriptions/explanations that help people to understand your story.
  • You can feature either one or both of the two variants in your story. You can find the pack shots here.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.