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If clothes could talk... Tell us a story about happy and unhappy clothes.

Tell us an engaging and entertaining story from the clothes’ perspective, illustrating how adding Comfort fabric conditioner to your laundry makes clothes happy, giving them a like new shine and fragrance that no detergent alone could ever give.

Video/animation of 30 to 60 seconds.

3 Vincitori 34 Contribuenti 37 Media Accettati 16 Paesi 7 Lingue
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Comfort Unilever

eYeka's videos brought a very unique, refreshing approach to communicating about Comfort's benefit.

The quality was such that we have budgeted for amplification of our selections through social media in Q1 2014.

Thank you all!

Premio della Giuria Vincitori

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MathewKennedy
MathewKennedy #1 Premio
MathewKennedy 4.150 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Regno Unito

#1 Premio di 5.000 € per Shine

I appreciated this idea as it is on the brief plus the creative is very engaging and interesting. Outstanding work.

carlos_takemoto
carlos_takemoto #2 Premio
carlos_takemoto 409.580 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Brasile

#2 Premio di 3.000 € per The Nightmare - Correct Version

Awesome work in terms of taking us to the world of clothes & how “only detergent” wash can be a nightmare for the clothes and what it can do to Clothes feeling.

TheAnimationArmy
TheAnimationArmy #3 Premio
TheAnimationArmy 0 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Spagna

#3 Premio di 2.000 € per Comfort SPOT They feel the difference

Great creative work.

Comfort Fabric Conditioner community

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34 Contribuenti