Amaze tourists with a story that discovers the spirit of Japan
Alert: you must read the whole brief to understand the challenge, not just the teaser.
A visitor to Japan sets him or herself on a journey of endless discovery. From the unique character of the Japanese people and their creation born of meticulousness, to the beauty of common life, celebrating both the simplest and the most sophisticated things,Japan never fails to leave an unforgettable impression on its visitors' senses and soul. It makes you wonder why the country isn’t on every traveller’s "must visit" list…
Using one of our "slice of Japan" pictures or videos as an inspiration and a building block, create an original and engaging story that shows the surprising discoveries a traveller could encounter in Japan. We want you to amaze, enchant and engage people and inspire them to visit the country.
Format: Videos & animations no longer than 60 seconds that have integrated one of the videos or pictures provided in the brief.