Lenovo Yoga Concorso Terminato

Capture, in a visual, the 4 modes of Yoga that empower you to do bigger things!

Inizio 19 marzo 2013 Fine 09 aprile 2013 23:59 UTC Delibera Risultati maggio 2013
Inizio
19 marzo 2013
Fine
09 aprile 2013 23:59 UTC
Risultati
maggio 2013
Brief

Contesto

In life there are people who dream and will always keep dreaming…and there are people who dream and then start doing.

"We make the tools, you make them do" is one of the main taglines of Lenovo and describes what they stand for: Lenovo produces computers for “those who do”. Their products enable people to achieve anything they want. Their computers are therefore “Do Machines”: with these machines, absolutely anyone can roll up their sleeves and make things happen.

Lenovo has launched a new convertible device called Yoga that combines a laptop and a tablet. Have you ever tried to read a recipe on a tablet while cooking? Ever wanted to save space on your desk by using your laptop to play music?

Well, with the Lenovo Yoga – so named for its flexibility - these difficulties are solved.

As well as using it like a normal laptop in display form, you can also fold back the touch screen to create a tablet, as well as tent or stand mode. These 4 modes allow you to use the device easily and in any situation.

Yoga is a real “Do Machine” and whether you're on the job, on the road or on the couch, it’s so flexible and versatile that it allows you to do anything you want, anywhere and anytime

Lenovo is looking for a clear and simple way for people to understand at first glance - in one single visual - that Yoga has 4 modes and that these 4 modes help “those who do”.

Sfida Creativa

Through a self-explanatory print visual, demonstrate that Yoga has 4 modes that help “those who do”.

Capture in one single visual the way that Yoga positively impacts your capacity to achieve things.

You must use the 4 icons (visible on the design page and downloadable in the toolkit) in your entry.

TIPS: Think about the barriers that might prevent some people from using either a tablet or a laptop… what are the drawbacks? They can sometimes be difficult to hold and can slip from your hands, touch screen keyboards are not convenient for typing long emails… now think about how Yoga solves these problems by offering both formats in one device. How does Yoga help you to achieve bigger and better things?

Premi

Premio della Giuria

  • #1 Premio 3.000 €
  • #2 Premio 1.500 €
  • #3 Premio 500 €

Formato

Print : Pictures, illustrations with text

Criteri di Vincita

We will award entries that capture at a glance how Yoga and its 4 modes helps you to do more.

Linee guida

Linee guida per questo concorso

  • You must include Lenovo’s logo, available here. Images of Yoga are also available there (optional for you to use).
  • You must use the 4 icons. Download them here.
  • To learn more about Yoga, please visit this.
  • To learn more about Lenovo’s motto “the Power of Do”, watch this video.
  • Your entry must be in English or subtitled in English.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.