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Create convenient and attractive packaging so that customers can enjoy sweet bread on the go at any time of day.

In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat!

Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats.

Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner.

Format: Pictures, illustrations, sketches with explanations.

5 Vincitori 68 Contribuenti 83 Media Accettati 24 Paesi 9 Lingue

Premio della Giuria Vincitori

Selezione per Bimbo

wangyizhen
wangyizhen #1 Premio
wangyizhen 12.890 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Cina

#1 Premio di 5.000 € per The Package Design of BIMBO Mantecadas 宾堡Mantecadas包装设计

We loved this idea, it covers the brief´s necessity to be on the go while generating a more pleasurable and fun experience a modernizing the category. Congrats for your useable approach!

Bimbo
Mrno
Mrno #2 Premio
Mrno 75.220 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Cina

#2 Premio di 2.500 € per New Pack Bird and House

The prize is a big surprise for me, another winner is my classmates! Congratulation to him. I hope more people will recommend Eyeka to others; it will give them exciting news. Thanks a lot Eyeka and Bimbo.

Best regards

We find the form-concept especially appealing and engaging for children and youngsters, while opening a lot of possibilities for seasonalities. Congrats for your target focus!

Bimbo
Gilower
Gilower #3 Premio
Gilower 69.330 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Spagna

#3 Premio di 1.200 € per Bimbo Packaging Mantecadas

Before all I have to say that Bimbo has a good taste!! xD Thank you Bimbo for picking me and my media as a winner. But also thank you eYeka and its team for its help, I'm very happy with this community. I can say that thanks to eYeka, my portfolio is more and more supplied and it helps me to develop my career as a designer. Thanks!

We love this option because of the emphasis on the ritual of eating sweet bread while generating a more artisanal and modern loop & feel. Congrats on the great design!

Bimbo

Premio Aggiuntivo categoria

TOM_
TOM_ Vincitore aggiuntivo
TOM_ 5.490 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Brasile

Vincitore aggiuntivo per MANTECADAS_FAMILY AND SINGLE PACK_

carlos_takemoto
carlos_takemoto Vincitore aggiuntivo
carlos_takemoto 409.060 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Brasile

Vincitore aggiuntivo per CORRECT VERSION - Packaging - X

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