Home Workshops Concorso Terminato

How can you get the same quality of learning than a real class, while being comfortably settled in front of your computer?

Inizio 16 gennaio 2013 Fine 06 febbraio 2013 23:59 UTC Delibera Risultati marzo 2013
Inizio
16 gennaio 2013
Fine
06 febbraio 2013 23:59 UTC
Risultati
marzo 2013
Brief

Contesto

As eYeka members, you are passionate about creation and we guess always looking to acquire new skills in your field of expertise to get better at what you do. Many people are keen to learn a new trade or hobby, such as cooking for example.

You can go to classes… but it means you have to live in a big city that has this kind of programs. This is an exacting activity. Not to mention it’s expensive!

The alternative is to go online and search for appropriate content. But how to be sure you get the right information? Plus that could feel impersonal and boring due to the lack of interaction with other people. How about a third way of learning? What if the best of the two was mixed in order to create a new delightful experience, all year long?

It will soon be possible to have cooking classes delivered at home, in front of your computer. How will it work? Physical content will be delivered at home, by mail. Then you will connect to a website, follow a live class and be able to ask your questions to the chef. Then, you could have access to more content online and connect with a community of other cooking trainees. This is the next generation of home workshops!

A leader in leisure and culture wants to understand your expectations regarding a new home learning experience.

Sfida Creativa

Imagine that you are passionate about cooking. We want you to think about how this new kind of home workshop could be delivered to you.

How could you get the same quality of learning than a real class, while being comfortably settled in front of your computer?

Through an engrossing visual media, imagine the full experience of a new way of learning cooking at home.

While creating your entry, you have to include three mandatory elements:

  • The fact of receiving physical content by mail 
  • Going to a website to follow a live course by a chef
  • Having access to some information online and connecting to a community 


TIPS: You can start by addressing each of the three mandatory elements. Ask yourself these questions: As a passionate about cooking, what kind of content do you want to receive at home ? Recipes, leaflets, utensils, special ingredients etc?

How can you interact with the chef before the class? How can the chef deliver a fun and attractive class?

What kind of content would you need to find online after the class? How would you interact with the community of other trainees?

Premi

Premio della Giuria*

  • #1 Premio 1.500 € fino a 3.000 €
  • #2 Premio 750 € fino a 1.500 €
  • #3 Premio 250 € fino a 500 €

* I Premi della Giuria riflettono la decisione del brand di acquisire la Proprietà Intellettuale. Nel caso non ci sia acquisizione di proprietà intellettuale, eYeka garantisce l'assegnazione del 50% del premio. Nel caso il brand acquisisca i diritti di proprietà intellettuale sulle proposte verrà assegnato l'intero ammontare.

Formato

PowerPoint presentations, sketches, illustrations, pictures or a mix of these.

Criteri di Vincita

Learning by doing is key here: we will award creations that show how people can get better in cooking thanks to a full program and a delightful experience.

We want to understand what is the role of the service provider.

We will be particularly attentive to entries that best show how physical and digital content can be used to support the learning experience.

Linee guida

Linee guida per questo concorso

  • Three mandatory elements have to co-exist in your story: 
    • Receiving physical content by mail
    • Going to a website to follow a live course by a chef 
    • Having access to some information online and to a community of other students. 
  • Your workshop has to be about cooking. 
  • You can follow this workshop by yourself or together with friends or family. 
  • This is a yearly program : you receive content by mail several times and have access to more content and services on the internet through a whole year. 
  • The whole program is really about pleasure and fun: people will love to learn by doing and will be happy to express their creativity. 
  • This program is less expensive than a real class taken place on face to face. 
  • Please detail your story; we need to understand what is happening in the situations you depict. Entries without text or explanations will be rejected. 
  • Your media has to be in English or French.

Linee guida standard eYeka

  • Non indicare alcun dettaglio personale nella tua proposta (nome, numero di telefono, indirizzo email etc.)
  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
  • Se hai opere (musica, foto, progetti, ecc.) non di tua proprietà, indica nella descrizione del tuo lavoro se la musica e/o l'immagine o le immagini utilizzata/e è/sono o meno una tua personale creazione e riporta i link che rimandano alla licenza che ti conferisce il diritto di usarla/e.
  • eYeka ti chiederà di fornire prova scritta o copia di tutti i documenti confermanti tale autorizzazione e che permettano a eYeka e ai suoi clienti di utilizzare il media ai sensi dei Regolamento del concorso.
  • Tutti i media che non rispettino queste regole non saranno considerati ai fini del concorso.