Make cold the hottest trend!
Cold is not commonly seen as something people value and look for. When it comes to weather, food or the pool temperature, we generally like it hot!
Yet, there is one area where cold can bring benefits … Laundry! Ariel (Tide in the US, Dash in Italy) has a detergent that brilliantly washes clothes, even at 30 °C or below! And this is good for your clothes, your wallet and the environment.
Help us make cold the hottest trend with a surprising and entertaining story where cold is better than hot and give a positive twist to a situation.
Format: Videos or animations not longer than 30 sec.