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When you feel good inside, how does it show on the outside?

Activia is creamy, delicious pro-biotic yogurt that helps to naturally and gently regulate your digestive system.

This yogurt helps you to feel good inside and this shows outside, making you feel at your best.

Your creative challenge: Tell us how it shows on the outside when Activia makes you feel good in the inside.

FORMAT: Print: photos, PowerPoint presentations, illustrations, storyboards, any visual medium that will allow you to express your idea in a clear way.

3 Vincitori 56 Contribuenti 63 Media Accettati 24 Paesi 8 Lingue
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Activia Danone

First of all they are dead on brief. They reflect how feeling good inside (or not) can affect your daily life and they use interesting metaphors (mask, wings, ..) and key visuals that are good hints for our creative teams to push further in developing the brand's communication.

Premio della Giuria Vincitori

Selezione per Activia

chintami
chintami #1 Premio
chintami 996.940 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Indonesia

#1 Premio di 3.000 € per Good Inside, Positive Outside

I still remember it was late at night when I did this storyboard and the deadline was near. When I had read the brief the idea just flew in my mind out of nowhere, so before I forgot it, that very day I made it. And I'm so happy then knowing that I get the 1st prize. Usually when I win something, I will celebrate it with my family and besties, by treating them a dinner or lunch. I'm glad and they're glad too. Nothing's more pleasant than a shared pleasure. Meanwhile, I know I've been promising myself that I will travel to new countries whenever I have a chance. And my next target is the kangaroo's country. My relatives there invite me to visit them. Besides, they say that Aussie is different from any other countries. On Christmas season there's no snow there. I imagine how could it be, celebrating Christmas with no snow? hope I will see them with my very own eyes . Thanks eYeka, I plan to travel there next year and the expenses may be from this prize

Tomaso
Tomaso #2 Premio
Tomaso 33.670 Punteggio creativo
  • Design grafico
Francia

#2 Premio di 1.500 € per activia

Adeline
Adeline #3 Premio
Adeline 60 Punteggio creativo
  • Design grafico
  • Illustrazione
Francia

#3 Premio di 500 € per Activia

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