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Engage young women with a light-hearted “me-moment”

Alert: you must read the whole brief to understand the challenge, not only from the teaser.

Young women love sweet treats. They offer a pleasurable and self-indulgent moment after a busy day. The only thing holding them back is a little “guilt”.

Danissimo is that kind of sweet treat which offers a “guiltless” pleasure. It is a delicious sweet cheese dessert. It is very light as it is made of non-fat cheese. It is tender and melts in the mouth thanks to the cream inside. And it also contains pieces of fruits or chocolate chunks that taste really great.

Engage young women with a poster or a storyboard that shows how the Me-Moment in the evening becomes light-hearted thanks to Danissimo’s guiltless pleasure.

FORMAT: Photo, illustration, print and storyboard.

3 Vincitori 30 Contribuenti 34 Media Accettati 13 Paesi 4 Lingue

Premio della Giuria Vincitori

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Icecream
Icecream #1 Premio
Icecream 30 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Ucraina

#1 Prize of 1.500 €

Chandandesigner
Chandandesigner #2 Premio
Chandandesigner 2.080 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
India

#2 Prize of 750 €

MaxDy
MaxDy #3 Premio
MaxDy 0 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Federazione Russa

#3 Prize of 250 €


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