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Case Study: Reinventing instant coffee, café style

Find out more about NESCAFÉ's success story

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Ripresa del concorso

Reinvente o café solúvel: estilo e bom gosto sem sair de casa!

O café solúvel mudou muito com o passar dos anos: dos tradicionais grãos vendidos em vidros aos formatos mais recentes, como os sticks. Hoje há muitas maneiras de servir um café com sabor, com variedade e estilo. Mas muitas pessoas ainda dão tudo por um cafezinho de padaria. O café servido nesses lugares tem uma boa apresentação, boa qualidade, tem aquele aroma inigualável e uma espuminha deliciosa, sem falar que pode ser preparado ao gosto do freguês.

Não seria superlegal ter em casa, para toda e qualquer hora, um café solúvel tão bom quanto ao que é servido nas padarias e cafeterias?

Seu desafio: proponha uma ideia que traga para dentro de sua casa tanto o prazer de tomar um café de padaria quanto o ritual deste momento tão prazeroso.

Formato: fotos, ilustrações, sketches e storyboards.

3 Vincitori 116 Contribuenti 138 Media Accettati 32 Paesi 9 Lingue
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NESCAFÉ Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

Premio della Giuria Vincitori

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Design categoria

kleww
kleww #1 Premio
kleww 2.050 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
Francia

#1 Prize of 7.500 €

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2 Premio
Morsy 10 Punteggio creativo
  • Design grafico
Francia

#2 Prize of 5.000 €

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3 Premio
Phixel 7.370 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Algeria

#3 Prize of 2.500 €

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!


Nescafé community

Incontra tutti i contribuenti creativi del concorso

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 Contribuenti