Just because someone gets older and their physical needs change, doesn’t mean that they don’t want to feel and look attractive and healthy. Yet, product benefits, product packaging, services often seem to be designed for someone younger with different needs. And even access to products and services can become more difficult.
Take a stand and join up with a woman 60+ (your mother, grandmother, neighbor or friend?) and co-create the ideal beauty care experience for women 60+!
Through short videos/animations, pictures, designs, collages, PowerPoint presentations, text, sketches...imagine and illustrate the most complete solutions to launch a new kind of beauty care line for women age 60+.