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“A kiss can be a comma, a question mark or an exclamation point. That's basic spelling that every woman should know”. ~ Jeanne Bourgeois, French actress and singer.

Estée Lauder is launching Pure Color Lipstick, with colors that look and feel so incredible that nobody can resist you! With a touch of elegance and modernity, Pure Color brings out the true beauty in you; helps you exude your seduction power…

How do your lips reflect your seductive mood?

Through a 30-45 sec video (or animation), show us the power of seductive lips and how lipstick makes you elegant and irresistible.

It could be your own take on an ad for Estee Lauder lipstick, or it could just tell a love story. Make sure to take the best of typical luxury and lipsticks ads and insert Estee Lauder's values that make you look and feel empowered, elegant, confident, irresistible, seductive and in control.

The seductive show must go on!

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Aehtam
Aehtam #1 Premio
Aehtam 34.040 Punteggio creativo
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Malesia

#1 Premio di 2.000 € per Estee Lauder - A moment of seduction

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Francia

#2 Premio di 1.400 € per The parcel_making me nervous

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