Airheads candy innovation Concorso Terminato
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Invent the next Airheads candy for teens and young adults!

Invent a fruity, chewy and playful Airheads candy for teens and young adults!

Presentation with illustrations and text on no more than 2 pages.

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Airheads Perfetti van melle

We want to thank you all very much! We were very impressed with the overall quality, thoughtfulness, and value presented by this community. The decision between the top 4 were all just one internal vote different and the difference between #4 and #11 was only a total of 2 votes (lots of ties and the next two levels down). Thus there were a lot of ideas very much in the running. And there were a whole lot of ideas that got votes, and many of them several. All which speaks very highly of the collective ideas submitted. Again, for which we thank you!

Premio della Giuria Vincitori

Selezione per Airheads

sharonkdcosta
sharonkdcosta #1 Premio
sharonkdcosta 73.150 Punteggio creativo
  • Illustrazione
  • Scrittura creativa
India

#1 Premio di 3.000 € per Airheads 'Peelies'

Thanks very much for picking my idea as a winner. I had so much fun thinking of new candy possibilities, that the ideas just kept flowing. I'm really happy to be able to create something new for such a great brand. I do hope you launch Airheads in my country soon. :)

We loved how this integrates the existing candy into something that would be new and interesting. There is a lot of excitement to move this idea forward.

Airheads
thomasgrimer
thomasgrimer #2 Premio
thomasgrimer 521.170 Punteggio creativo
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Regno Unito

#2 Premio di 1.500 € per Molecules

We loved how unique this idea was. We are not quite sure if it fits with Airheads or not. However, this was one of the most unique ideas presented and thus highly valued.

Airheads
emiliepillon
emiliepillon #3 Premio
emiliepillon 26.990 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Francia

#3 Premio di 1.000 € per Airhead xtremes rings

We really liked how this integrated "play" into the Airheads Xtreme franchise giving something that is not in market today with something that might be fun for all involved.

Airheads
kadarican
kadarican #4 Premio
kadarican 228.090 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
India

#4 Premio di 500 € per XBOMBS

Really happy being one of the winner of Airheads contest. Thanks to Eyeka
and Airheads for choosing my entry as one of the winning entry.

We really liked how complete your idea was in what seemed to be a popular total entry space. There was similarity to other ideas, but yours was the top among this group.

Airheads

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