Barilla – Roger Federer “Masters of Pasta” Concorso Terminato

Scopri i risultati del concorso Barilla – Roger Federer “Masters of Pasta”


Ripresa del concorso

Creare un design di packaging esclusivo per la pasta Barilla Roger Federer

Si vuole attrarre gli amanti del cibo con un design del packaging in edizione limitata che racconti la storia di “Masters of Pasta”, per mostrare che Roger Federer e Barilla sono partner.

Usa il template fornito nel kit di strumenti creativi.

Leggi l'intero Brief

3 Vincitori 64 Contribuenti 91 Media Accettati 29 Paesi 7 Lingue


Thanks to all the contestants ! We received really great propositions, it was Amazing to discover how you perceive our brand and how you proposed to elevate the common values we share with our new testimonial. 
We hope you enjoyed working on it, as much as we enjoy nourishing our partnership with Federer.

Premio della Giuria Vincitori

Selezione per BARILLA

Abdiel_Hernan #1 Premio
Abdiel_Hernan 437.120 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging

#1 Prize of 3.000 €

We truly liked how you leverage the mastery value that share both Barilla and Federer with the designed illustration of Federer (perfection, exactness, work hard), and the abstract representation of a pasta dish, eg: pesto and basil (perfect pasta for a perfect dish). 
You maintained simplicity and premiumness with good selection of tone and colors, and by avoiding blue background, mainstream code for us.

The execution is Arty, like a masterpiece. Good choice since art is part of the brand / company.

On top of this, we appreciated the idea of saga/serie with several illustrations presented.

Samira-Rafi #2 Premio
Samira-Rafi 1.962.940 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

#2 Prize of 1.500 €

I really enjoyed the brief, I feel honored and excited to receive the news that I won the second place!
I also enjoyed working for 2 champions : Barilla & Roger :)
Wonderful experience and grateful to Eyeka for hosting the contests.
Thank you!

We liked the concept of perfection that you put at the core, both by encapsulating the value at the core of the Manifesto, and at the core of the tennisman shape : perfection for Federer, and perfect feeding too.

Md3 #3 Premio
Md3 20.010 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing

#3 Prize of 500 €

we liked the concept of becoming a master, starting from or ending by (depending how you read it) the n°1 position you put at the core.

We appreciated also the manifesto selection you wrote around n°1 and give you the right rules to reach it.


Barilla – Roger Federer “Masters of Pasta” community

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