Nexxus Packaging Redesign Concorso Terminato
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Design a unique packaging for Nexxus shampoo and conditioner.

Redesign the packaging of Nexxus hair care shampoo and conditioner to add value to the product experience and bring to life the brand’s proposition.

2-page PDF

Leggi l'intero Brief


Nexxus Unilever

Thank you for participating in the Nexxus Packaging Redesign Contest! All of the entries had some really interesting design elements, and we look forward to considering these for our next redesign.


Premio della Giuria Vincitori

Selezione per Nexxus

Bogdan_Novakovic #1 Premio
Bogdan_Novakovic 72.960 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing

#1 Premio di 2.000 € per Rose & Blue

Thank you for your submission! I quite loved the accordion-like shape which makes it easier to squeeze the bottle, as this is a major improvement when compared to current. I also liked that you inverted the bottle to put the cap on the bottom, but you were still able to maintain the iconic Nexxus bottle shape with its sleek curves. Great design!

NelsonCarvalho58 #2 Premio
NelsonCarvalho58 227.060 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing

#2 Premio di 1.000 € per Nexxus Wave

Thank you for your submission! I very much liked the shape of the bottle and how it could mimic both the shape of a leaf as well as the flow of hair. It is a unique and eye-catching bottle that could be easily identified and differentiated vs competitors. I also liked the easy open lid system. Great design!

chescadj #3 Premio
chescadj 15.610 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Design dell'etichetta e del packaging
  • Photography

#3 Premio di 500 € per Power of Women

Thank you for your submission! I liked the pump delivery system, opposing color scheme, and sleek & clean lines of the bottle. Great design!


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