Tide: whiteness redefined Concorso Terminato

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Make bright white laundry meaningful & interesting again

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.

A poster with a tagline, including an explanation of the idea.

Leggi l'intero Brief

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Tide P&g

Thanks everyone for your participation! There were many interesting and insightful submissions and we enjoyed reviewing all of them.

 

Premio della Giuria Vincitori

Selezione per Tide

oneneno
oneneno #1 Premio
oneneno 79.540 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Giordania

#1 Premio di 3.000 € per Clean means whiter than natural

Thanks for participating! We really liked the reframing of a white that is whiter than nature. This was truly a new way of looking at whiteness that we did not get from any other submissions.

 
Tide
Samira-Rafi
Samira-Rafi #2 Premio
Samira-Rafi 3.255.670 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Marocco

#2 Premio di 1.500 € per As new !

Thanks for participating! The visual idea of being so clean and white that the shirt is old, but would never realize it is interesting and directly linked to the category. Well done!

 
Tide
ggmcc1108
ggmcc1108 #3 Premio
ggmcc1108 210.980 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Hong-Kong

#3 Premio di 500 € per Tide’s alarm

Thanks for participating. We really liked two things about this submission. First -- Tide to the Rescue with the very nice visualization of the Tide logo on the alarm bell. Second -- the "uh-oh" moment when dirt happens and strong positioning of the brand to be the hero.

 
Tide

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