NESTLÉ: Chocolate & sweets gifting Concorso Terminato

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Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max. 

Leggi l'intero Brief

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Nestle Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future. 
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Premio della Giuria Vincitori

Selezione per Nestle

ludmila_lak
ludmila_lak #1 Premio
ludmila_lak 195.060 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Federazione Russa

#1 Premio di 3.500 € per Gift tower

For me was very pleased and really intresting participation in this contest!
 And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

 
Nestle
jamesdesign
jamesdesign #2 Premio
jamesdesign 629.930 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Regno Unito

#2 Premio di 2.000 € per 3D CIRCULAR GIFTING

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

 

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

 
Nestle
mhfrois
mhfrois #3 Premio
mhfrois 765.980 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Script Writing
Brasile

#3 Premio di 1.000 € per SWEET EMOTIONS MILKBAR - MARSHCHEESEMALLOWSS

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

 
Nestle
newers11
newers11 #4 Premio
newers11 14.750 Punteggio creativo
  • Design grafico
  • Design dell'etichetta e del packaging
  • Photography
Svizzera

#4 Premio di 500 € per ME2U - NESTLÉ CHOCOLATE & SWEETS GIFTING

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

 
Nestle
oneneno
oneneno #5 Premio
oneneno 114.670 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Giordania

#5 Premio di 500 € per Quality street picnic basket

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

 
Nestle

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