Convince people that Downy and ARIEL are the perfect match and should be part of their laundry routine.
While women keep trying different products and exploring the best laundry routine, ARIEL and Downy, two laundry brands that leave your clothes perfectly clean and fresh from day to night, would like to make it easier, by offering concentrated products with the same cleaning performance and lasting freshness in less quantity, and suggesting people to use two products together.
We need you to create associations among ARIEL and Downy, so women in the supermarkets can know immediately that they are the best combination to leave their clothes perfectly clean and fresh from day to night. Can you help?
Format: poster with a tagline + answers to the questions – 2 pages max