NESTLÉ: social snacking moments Concorso Terminato

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Inspire bonding moments over sweet snacks

Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.

A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.

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Nestle Nestle

Thanks for all your entries to help people get even more enjoyment out of there shared treating moments. Hope to see some of the winners ideas come to life in store soon.

 

Premio della Giuria Vincitori

Selezione per Nestle

MarcoAFerraresso
MarcoAFerraresso #1 Premio
MarcoAFerraresso 206.530 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Design dell'etichetta e del packaging
  • Photography
Brasile

#1 Premio di 3.500 € per Aero Bubbles Wheel

The way the idea enhances the eating experience both functionally through a bowl sharing format and emotionally by creating game play and talkability without being over complex and unfeasible to make.

 
Nestle
Charz
Charz #2 Premio
Charz 127.640 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Design dell'etichetta e del packaging
  • Photography
Regno Unito

#2 Premio di 2.000 € per Bittersweet

The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.

 
Nestle
gaiariva
gaiariva #3 Premio
gaiariva 785.920 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Italia

#3 Premio di 1.000 € per The Social Bowl

The way the idea enhances the eating experience functionally by creating a bowl but can also be adapted to add some theatre to the moment with a shape that links to festive occasions.

 
Nestle
Acel
Acel #4 Premio
Acel 129.380 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
Svezia

#4 Premio di 500 € per KitKat360°

The long term thinking of how digital technology could bring to life a shared and unique experience to add value to the moment of sharing a treat.

 
Nestle
MarcoAFerraresso
MarcoAFerraresso #5 Premio
MarcoAFerraresso 206.530 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Design dell'etichetta e del packaging
  • Photography
Brasile

#5 Premio di 500 € per Mix flavors creates connections

A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.

 
Nestle

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